[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Audience

Know your customers with Audience

Leave fragmented marketing behind. Audience profile cards give you a 360° view of your customers and prospects at an individual and aggregated level.

Know your audience

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Deliver 1:1
customer care

Audience gives you the context you need with a single, continually updated customer reference point.

Deliver better customer experiences

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One profile card for all customer data

The details of each person who interacts with your brand on social media is saved in a personal profile card. All future interactions across other social networks are saved here, making it easy for you to know who you are interacting with. You can enrich it even further with CRM data and labels.

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All the features

Individual profile cards

Automatically list social messages, comments, or mentions on owned channels.

Aggregated view

See who in your audience is discussing particular topics or sharing hashtags.

Audience overview

See overall numbers, networks, key demographics, and top-trending topics.


Filtering and audience segmentation is made easy by adding labels to profiles.

In-depth filtering

Filter by characteristics like hashtag, network, and gender.

Network merging

Find and merge all an individual’s social profiles into the profile card activity feed.

“Great tool with impressive service.”

Charlotte H., Social Media & Content Marketing, Lexus Europe

“From overwhelmed to simplified.”

Jennifer M., Brand Coordinator, Sumo Sushi & Bento

“Great user-friendly experience. Very easy to use, everything is laid out clearly and you know exactly what each tab does.”

Samantha R., Social Media Manager, Flying Tiger UK

See Audience in action today

Explore the incredible possibilities of personalized marketing with better audience management

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.