[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Benchmark

See how you stack up against your competitors

You never compete in a vacuum. With Benchmark, you can compare your brand to competitors and industry leaders to build a winning social strategy.

Find out where you stand amongst your competitors

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Identify your brand’s strengths and weaknesses

Discover which parts of your social media strategy are contributing to your success while uncovering opportunities to improve potential weaknesses.

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Observe competitors’ marketing strategies

From posts and campaigns to hashtags and user interactions, monitor your competitors and learn from their ideas, successes and failures just as you would your own.

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Brandwatch image

Gain confidence in your social media strategy

Take the guesswork out of strategy. Benchmark lets you know what to post, and how often to post to create a perfectly optimized social media strategy.

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Look back to look forward

Get a clear picture of what’s driving results and benchmark your performance against more than 300,000 brands across major social media platforms. Export reports and easily share them with stakeholders.

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Save time with AI-powered competitor insights

With our Iris content insights, obtain OpenAI-powered, automated summaries of you and your competitors' latest posts and analyze the post comments instantly. Get an explanation of the underlying themes and topics that contributed to their success.

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All the features

Multiple networks

Benchmark metrics on Facebook, X, Instagram and YouTube.

Content analysis

Arrange multiple feeds to build the inbox that suits you best.

Share of voice

Compare conversation with those of your competitors.

Audience size metrics

Get access to the audience metrics you need to pay attention to.

Analyze top posts and videos

Identify the content your fans and followers like to engage with the most.

Hashtag analysis

Identify popular hashtags used by your target audience and in your industry.

AI-powered insights

Generate AI-powered summaries from your competitors’ latest posts and post comments.

Historical data

Get instant access to two years’ worth of historical data.

Easy exporting

Export reports as CSV and PDF with just a few clicks.

Sentiment analysis

Learn sentiment for your posts and post comments.

Smart metrics

Obtain reach, impressions, and engagement rate for your competitors’ posts.

“With the help of Benchmark, we have experienced a 7x increase in our average engagements per post and doubled our monthly follower growth rate.”

Jakob Knutzen, Managing Director, Lion & Lion Digital Agency

“The ease and speed at which our strategists and analysts are able to pull data with Benchmark is beyond any other social analytics tool we’ve used.”

Matt Schultz, Former Senior Manager Social, Resource Ammirati – An IBM Company

“There are many types of graphs that helps the team and it’s easy to use for management reporting purposes.”

Melvin Leong, Corporate Communications, Changi Airport

See Benchmark in action today

Discover new insights to power your social efforts

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.