[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Engage

Manage all your social engagement in one Inbox

Engage gathers all your social media messages with users into one customizable inbox. Boost customer loyalty while enabling team collaboration.

Get a holistic view of your customer interactions

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Brandwatch image

Manage communities and teams

Never miss a message again with all your social media messages and comments coming into your Engage inbox. A variety of time-saving features ensure your team can moderate and respond rapidly to each one.

Reply promptly to every customer query

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Brandwatch image

Design your own inbox

The customizable inbox lets you create the experience you want with multiple feeds, labels, and filtering options. You can even create a Listen feed where you can monitor conversations about your brand. Custom response templates and automated messages save your time and boost customer satisfaction.

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Brandwatch image

Make teamwork smoother

Route messages and comments to specific users or teams across the business. Note sharing lets you add extra context, while managers have a clear audit trail detailing team actions.

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Really know who you’re talking to

Give people the 1:1 attention they expect. When an existing contact messages you, their Audience profile card appears alongside it. Add labels for easy filtering, a richer profile, and to create the best possible customer experience.

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Brandwatch image

All the features

Cross-channel inbox

Including Facebook, Twitter, TikTok, Instagram, LinkedIn, WhatsApp and YouTube.

Custom feeds

Arrange multiple feeds to build the inbox that suits you best.

Customer profiles

Existing contacts’ profile cards appear beside messages.

Sentiment indicator

Monitor sentiment of conversations across your social media channels.

Team collaboration

Share notes and assign messages to team members.

Custom templates

Create ready-to-use templates to quickly answer common queries.

Add labels

Gain extra context by adding labels to conversations and profiles.

Team reports

Set response targets and monitor team performance with reports.

Automation rules

Set up automated ‘away’ and ‘welcome’ messages, plus auto-assign and auto-label incoming messages.

“Great user-friendly experience. Very easy to use, everything is laid out clearly and you know exactly what each tab does.”

Samantha R., Social Media Manager, Flying Tiger UK

“From overwhelmed to simplified.”

Jennifer M., Brand Coordinator, Sumo Sushi & Bento

See Engage in action today

Discover how you can save time while putting smiles on customer faces

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.