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Brandwatch | Influence

Manage all your influencer marketing in one place

Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.

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Discover the best influencers for you

Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your brand campaign or agency roster.

Filter and find the right influencers

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Manage your influencer directory with ease

Record every influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields. You can also monitor correspondence with your influencers via automated email tracking.

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Build your influencer network

Review creator applications to join your private influencer network or campaign database. Customize influencer onboarding and campaign reporting with your branding and connect across 13 major languages.

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Our data and network coverage
We have the most comprehensive list of data sources and networks to help you achieve your brand’s goals.

Measure the success of your campaigns

Campaign management and reporting software within Influence helps you generate sales materials, track deliverables, and create real-time reports.

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All the features

Platform coverage

Leverage influencer marketing across TikTok, Instagram, YouTube, and more.

Powerful filtering

Filter by interests, brand affinities, prior brand work, credibility, and more.

Seamless management

Easily add influencers to your dedicated influencer CRM.

Best-in-class experience

Access mobile-friendly, white-labeled dashboards for influencers.

Sharing functionality

Showcase your full roster via exportable sheets and live links.

Streamlined workflows

Simplify content approvals before campaign posts go live.

Full overview

Track deliverables to ensure influencers fulfill their requirements.

Vet influencers

Evaluate influencers effectively using reporting and communication features.

Automated reporting

Report on campaign impressions, viewership, engagement, and more throughout the campaign.

“Influence has developed and continued to improve tools that allowed us to focus on our core business, scale our capacity, and leave an excellent impression on clients. They are genuine partners, always looking to contribute to our growth. The value of Influence’s services is far higher than the outstanding technology they will provide.”

Guga Mafra, Co-Founder at Amazing Pixel

“Influence has by far been the most effective tool to find YouTube channels. All in all, it's a far more accurate tool that leaves anything I ever knew (Social Blade, YouTube channel crawler, Keddoo, Nox Influencer, and the like) way behind.”

Beth Panday, Business Development Manager at Papercup

“Influence has been very helpful to our organization. Generating reports and monitoring our creator data and analytics is now a few clicks away.”

John Domingo, Regional Talent Director at Galaxy Racer

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Ready to build unstoppable influencer marketing campaigns?

Whether you’re brand or agency side, Influence creates a smooth experience for you and your influencers from start to finish.Complete the form to find out more.

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.