In this free report we dive into millions of consumer posts on social media
to discover the latest changes in consumer behavior.
Discover influencers, handle relationships, and manage campaigns all in one end-to-end solution.
Get a holistic view of your influencer activity
Influence's discovery tool tracks 30m+ global creators, making it easy to pinpoint the right influencers for your brand campaign or agency roster.
Filter and find the right influencers
Record every influencer’s contact details and payment information, store contracts, and capture additional first-party data with custom fields. You can also monitor correspondence with your influencers via automated email tracking.
Review creator applications to join your private influencer network or campaign database. Customize influencer onboarding and campaign reporting with your branding and connect across 13 major languages.
Campaign management and reporting software within Influence helps you generate sales materials, track deliverables, and create real-time reports.
Leverage influencer marketing across TikTok, Instagram, YouTube, and more.
Filter by interests, brand affinities, prior brand work, credibility, and more.
Easily add influencers to your dedicated influencer CRM.
Access mobile-friendly, white-labeled dashboards for influencers.
Showcase your full roster via exportable sheets and live links.
Simplify content approvals before campaign posts go live.
Track deliverables to ensure influencers fulfill their requirements.
Evaluate influencers effectively using reporting and communication features.
Report on campaign impressions, viewership, engagement, and more throughout the campaign.
Guga Mafra, Co-Founder at Amazing Pixel
Beth Panday, Business Development Manager at Papercup
John Domingo, Regional Talent Director at Galaxy Racer
Whether you’re brand or agency side, Influence creates a smooth experience for you and your influencers from start to finish.Complete the form to find out more.
Give you a demo
Discuss your influencer strategy needs
Show how our tech can save you time
Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.