[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

Read the guide
Brandwatch | Listen

Understand your consumers with leading social listening technology

Find meaning in the billions of conversations happening online.

Find order in chaos

Brandwatch image
Brandwatch image
Brandwatch image
Brandwatch image

Know what the world is talking about right now

To power your decision making, you need to know what people are saying about your brand, products, and competitors at all times. Listen lets you discover those trends in real-time so that you can react faster.

Brandwatch image
Brandwatch image

Get to know your customers better than you ever have

Monitor mentions to understand what makes your customers tick and what content resonates with them. Analyze sentiment and brand perception without having to sift through large datasets manually.

Brandwatch image
Brandwatch image

Become crisis ready and prepared to bounce back

Get alerted to unusual trends in your data. Your team is automatically pinged about negative comments so they can act swiftly as crises emerge.

Detect peaks in volume

Brandwatch image
Brandwatch image
Brandwatch image

Set your customer service team up for success

Link Listen with Engage to customize your feed. Analyze, monitor, and act based on what you hear not only on social but also via forums, review sites, and beyond.

View all the most relevant messages and conversations

Brandwatch image
Brandwatch image

All the features

Unlimited search queries

Search as many times as you want for as many things as you want.

Boolean operators

Specify your searches by leveraging 48 different boolean operators.

Historical data

With a year's worth of historical data, you can reliably spot new opportunities.

Millions of data points

You get access to insights from across 100 million online sources.

Multiple languages

Understand the conversation across different languages.

Sentiment analysis

Determines whether conversations are positive, negative, or neutral.

AI smart alerts

The AI assistant automatically detects spikes and drops in mentions.

Explore mentions

Go from a general view to exploring specific posts at the click of a mouse.

Social inbox integration

Integrates smoothly with Engage for easy access to mentions.

“A great addition to the tool and allows us to combine our content, engagement, and listening activities in one place, saving time and making it easier to deliver insights.”

Duncan Rumney, Manager, Insights & Promotions, PR & Social Media, Toyota

See Listen in action today

Ready to find out how customers really feel about your brand?

Get started

Social Media Management products

Search social networks and the internet to find the right people to reach, opportunities to act on, and potential problems to avoid.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.