[Latest Research] Cost of Living and Changing Consumer Behavior

How has consumer behavior changed in 2022, and what does this mean for brands?

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8 - 12 October 2020

US Election Poll Week 7 (8 – 12 Oct)

The seventh of our weekly polls asking Americans about who they will vote for and the issues that are important to them. All data is released under the Open Data Commons Attribution License (ODC-By) v1.0. If you are publishing or using this data you must give attribution to Brandwatch Qriously.

Fieldwork Dates:

8 - 12 October 2020

Interview Method:

Mobile Online

Client commissioning the Survey:

Brandwatch internal

Population effectively sampled:

Sampling Method:

A sample was selected from the general smartphone audience. Participants were invited to take part in the survey by showing them adverts in mobile apps. This method can be described as river sampling. The proportion of respondents recruited in a particular app is determined by the demographic of its users. This allows for the collection of representative samples.

Sample Size:

3048

Data Weighting:

Data was weighted to be nationally representative in terms of age, gender, education, race, geographical region (census division), and NCHS urban/rural community type, using data from the Census Bureau's American Community Survey (ACS), as well as 2016 Presidential election vote (or non-vote). Targets for 2016 vote were calculated using results from the Federal Election Commission, population totals from ACS and mortality data from the National Centre for Health Statistics.

Questions:

Further enquiries: [email protected]

Qriously is a member of the British Polling Council and abides by its rules: britishpollingcouncil.org

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