B2B Social Media Report
In the following B2B report, we:
- Examine how over 200 American and British B2B organizations perform on social
- Provide guidance on how such enterprises can truly take advantage of social data
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Businesses across all industries, recognizing the value of social conversations, have invested heavily in leveraging the proliferation of online data and growing capabilities of social media to drive their decisions and promote their marketing efforts.
While business-to-consumer (B2C) companies quickly developed comprehensive social media strategies, business-to-business (B2B) companies, skeptical of the value it can provide to their less public facing endeavors, have been far more reluctant to adopt social. However, as the volume and capabilities of social continue to expand, the opportunity for B2B businesses to inform their actions through social are also evolving.