What is a pinned post?

A pinned post is a feature available on many social media platforms that allows users to keep a specific post at the top of their profile or page. This ensures that important content, such as announcements, promotions, or featured updates, remains easily visible to visitors, regardless of when it was originally posted.

Why use a pinned post?

Pinned posts are an effective way to highlight key messages and drive engagement. Whether you want to showcase a new product, share important updates, or guide visitors to an external link, pinned posts ensure your audience notices what matters most.

How to pin a post on popular platforms

  1. Facebook: Navigate to the desired post on your Page, click the three dots in the top-right corner, and select “Pin to top of page.”
  2. Instagram: Open the post you want to pin, tap the three dots, and choose “Pin to your profile.” You can pin up to three posts.
  3. X (formerly Twitter): Find the tweet you want to pin, click the three dots, and select “Pin to your profile.”

Best practices for using pinned posts

  • Keep it relevant: Regularly update your pinned post to ensure it reflects your latest priorities.
  • Add a call to action: Encourage viewers to take specific actions, like visiting your website, signing up for a newsletter, or commenting.
  • Use strong visuals: Ensure your pinned post includes an eye-catching image or video to grab attention.
  • Monitor engagement: Track performance to see how the pinned content resonates with your audience.