What is a re‑pin?
A re‑pin is when you save someone else’s Pinterest pin into one of your own boards. It’s a way to share content from another user—and yes, the original source stays linked and credited. In essence, re‑pinning lets you collect and organize ideas while sharing the pin with your followers later.
Why should you care about re‑pins?
Re‑pins help your Pinterest presence in several ways:
- Spread great ideas: When you re‑pin, your followers see it too—amplifying content and visibility.
- Curate content: Build boards that reflect your taste and interests by collecting pins you love.
- Give credit where it’s due: The original creator’s source link stays intact, so they get credit and traffic.
How do you re‑pin a pin?
Pretty simple:
- Click or tap the Save (or Re‑pin) button on a pin you like.
- Choose an existing board—or make a new one.
- Optionally add a description, then confirm.
You’ve just added that image or video to your profile, while giving credit to the original creator.
What’s the benefit of re‑pins for your brand or content?
- Boost engagement: Re‑pinned content keeps showing up in new homes, increasing reach and engagement.
- Gain insights: Track which of your pins are re‑pinned most to understand what resonates.
- Build relationships: Re‑pinning others’ content can encourage a reciprocal exchange.
How do you encourage more re‑pins?
- Create eye-catching visuals: Use bold images or tutorials that grab attention.
- Write strong descriptions: Include keywords people search for and a call-to-action.
- Balance fresh content & re‑pins: Don’t rely only on re‑pinning—Pinterest favors original pins too.
- Pin when the crowd is active: Use analytics to find your platform’s prime time.
Are too many re‑pins bad?
Yes, if overdone. Pinterest’s algorithm now favors new, fresh pins over repeatedly re‑pinning the same content. While re‑pinning is still useful, over-reliance can limit growth. Think of re‑pinning as a supplement—not a substitute—for original content.
Tips for thoughtful re‑pinning
- Be selective: Only re‑pin high-res, relevant content that fits your theme.
- Keep source links: Never upload images outside Pinterest without a link back.
- Add context: Edit descriptions or add your commentary to personalize the pin.
- Mix it up: Alternate between your own pins and re‑pins for a balanced profile.
✅ Bottom Line
Re‑pinning is a simple way to share and organize content you love on Pinterest. It helps grow your visibility, build your brand, and curate boards your followers will enjoy. Just remember: re‑pins are helpful—but fresh, original pins are what Pinterest values most. Use both wisely for a balanced strategy.