What are Rich Pins?

Rich Pins are enhanced Pinterest posts that display extra details directly on the pin. Instead of just a picture and caption, Rich Pins pull metadata—like price, availability, headlines, or ingredients—from the original web page. That means the key info lives right on Pinterest, making your content more engaging and clickable.

Why should you use Rich Pins?

Pretty much everyone on Pinterest is planning or browsing with intent. Rich Pins give your audience more context instantly—which means:

  • They get the info they need without clicking through.
  • Pins stand out visually, increasing engagement.
  • You’ve got a better shot at being discovered in Pinterest search.

So what’s in it for you? More saves, traffic, conversions—and a stronger brand presence.

What types of Rich Pins exist?

Pinterest currently offers several Rich Pin types, each tailored to different content needs:

  1. Product Pins – Show price, availability, and where to buy.
  2. Article Pins – Display the headline, author, and a short summary.
  3. Recipe Pins – Include ingredients, cook time, servings, and dietary info.
  4. App Pins – Add a direct “Install” button for iOS apps.
  5. Movie/Place Pins – Display details like release date, ratings, map locations, and contact info.

How do Rich Pins actually work?

Behind the scenes, Rich Pins rely on metadata embedded in your site—either via schema.org or Open Graph tags. When someone pins from your site, Pinterest reads that metadata and adds it to the pin. And here’s the clever part: if you update the info on your website—say, change product price or tweak a recipe—Pinterest automatically syncs the changes to all associated pins.

How do you enable Rich Pins on your site?

It’s easier than you’d think:

  1. Add the appropriate metadata to one page (e.g., product, article, recipe).
  2. Validate the URL using Pinterest’s Rich Pin Validator.
  3. Once approved, all pins from your site will automatically become Rich Pins.

No technical wizardry needed—just use SEO plugins like Yoast (for WordPress) or schema markup. After that, every relevant pin is upgraded.

Do Rich Pins really boost performance?

Absolutely. Pinterest rewards them with better visibility in feeds and searches. Plus, users perform better when they have the info they care about upfront. Case studies show:

  • Up to 36% more saves on price-tagged product pins.
  • Increased referral traffic for retailers like Target.

So yes—more engagement, more clicks, more sales.

Best Practices for Rich Pins

To get the most out of them:

  • Use high-quality images that pop in feeds.
  • Keep your metadata accurate and up to date—Pinterest syncs periodically.
  • Choose the right Rich Pin type for your content (don’t mix recipe markup on product pages).
  • Test your metadata and validate it with Pinterest tools before you start pinning.
  • Check Pinterest Analytics to monitor Rich Pin performance.

Rich Pins are like pin-level cheat codes—they make your content more visible, useful, and clickable. Whether you’re a blogger, retailer, or app creator, enabling Rich Pins gives your audience quick access to the details they want—and helps your brand shine on Pinterest.