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Brandwatch | Use Cases

Data Democratization

Break down silos and build a data-driven culture. The world’s fastest growing companies stay ahead by keeping up with consumer needs to make informed, consumer-centric decisions across the business.

Understand the consumers behind the numbers

Go beyond the usual metrics and reports and put the voice of the consumer at the heart of your organization with deep, detailed analysis that anyone can access and explore easily.

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Upload and integrate data from across your business

Build a 360 degree view of your customers with an integrated data approach. Break down silos and reveal hidden insights by analyzing social, web, marketing and business data all in one place.

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Share insights live, with zero effort

Bring the voice of the customer to every department in your organization. Distribute insights directly to decision makers with live reports, insight screens and email updates.

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Why Brandwatch?

Without Brandwatch
With Brandwatch

Customers switch to competitors with no reason why

Instantly identify and fix customer pain points

With no single source of truth you reinvent the wheel for every data request

Build one single source of truth to answer every question about your consumers

Your business is hamstrung by slow decision making

Every employee has access to live data to make informed decisions quickly

Why Brandwatch?

Without Brandwatch

Customers switch to competitors with no reason why

With no single source of truth you reinvent the wheel for every data request

Your business is hamstrung by slow decision making

With Brandwatch

Instantly identify and fix customer pain points

Build one single source of truth to answer every question about your consumers

Every employee has access to live data to make informed decisions quickly

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Book a meeting with our experts

Discover what consumers think about you and your competitors during these unprecedented times. Complete the form to book your demo.

Our experts will:

  • Discuss your use cases and business needs.

  • Give a hands-on demonstration of Brandwatch.

  • Show how deep consumer insights can improve your existing goals.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.