[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

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On demand webinar

Creating content that speaks to the right people

If you’re sticking with your content strategy from three years ago it’s probably performing half as well as it used to. With social sharing waning and news feed algorithms creating chaos, content creators need to build and nurture loyal, authentic audiences to be sure of success. 

Join Steve Rayson, Director at Buzzsumo, and Nick Taylor, Product Marketing Manager at Brandwatch, as they demonstrate how the Buzzsumo and Brandwatch content intelligence suite can help you identify topics your audience cares about and create content that will resonate with them.


Nick Taylor

Director, Product Marketing

Steve Rayson


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Watch this webinar now

What you will learn in this webinar:

  • How to sidestep noisy global trends by discovering the topics and trends that actually matter to your audience right now
  • How to plan your written and social content based on what will resonate with them
  • How to build authentic relationships with the influencers and creators that can help you reach them

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.