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Creating content that speaks to the right people

If you’re sticking with your content strategy from three years ago it’s probably performing half as well as it used to. With social sharing waning and news feed algorithms creating chaos, content creators need to build and nurture loyal, authentic audiences to be sure of success. 

Join Steve Rayson, Director at Buzzsumo, and Nick Taylor, Product Marketing Manager at Brandwatch, as they demonstrate how the Buzzsumo and Brandwatch content intelligence suite can help you identify topics your audience cares about and create content that will resonate with them.


Nick Taylor

Senior Product Marketing Manager

Steve Rayson


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What you will learn in this webinar:

  • How to sidestep noisy global trends by discovering the topics and trends that actually matter to your audience right now
  • How to plan your written and social content based on what will resonate with them
  • How to build authentic relationships with the influencers and creators that can help you reach them

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