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Turning Data into Action: Nestlé’s Pursuit of Insights for Innovation

Consumer Research Tips & Examples from Nestlé & Brandwatch

Being able to measure and understand how consumers’ behaviors and feelings towards businesses are changing, for whom, and why, has never been more essential for all brands to protect and grow their business.

In this session hosted by MarketingWeek, discover how Nestlé surfaces actionable consumer and market insights on social to make smart, proactive decisions across the business – from marketing to product development.

Watch this session for tips to help you deeply understand your audiences and fuel your strategies with the right data for insights.

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Marcel Heitmeier

Social Media Intelligence Specialist

Mercedes Lois Gleeson

Product Marketing Manager

Lucy Tesseras

Features Editor

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.