The value of harnessing the voice of the consumer at speed and at scale
Why organizational silos are a major hurdle to an insights-driven culture
Best practices for consumer-first decision-making
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#bw_webinar Precisely @jaybaer The key strategic impact of social was to connect customers and turn individual complaints into a connected tidal wave that organisations and brand owners could not ignore and needed to respond to, effectively and transparently. @Brandwatch
1/3 of customer complaints are never answered — which in itself is a response that you don’t care. This reduces customer advocacy by 50%. Inversely, just responding, even if you can’t fix the issue, increases advocacy by 25%. #bw_webinar
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From May 8th, all Crimson Hexagon products are now on the Brandwatch website. You’ll find them under ‘Products’ in the navigation. If you’re an existing customer and you want to know more, your account manager will be happy to help.