On demand webinar

Achieving a Single Customer View with Integrated Data

Marketers have to navigate a sea of data on a daily basis but switching between multiple sources can mean losing sight of the big picture of your customers. What happens when we bring key data sources together into a collective customer view?

Join our panel of experts, Kris Russell, Director of Insights & Analytics at Walmart, Sophie Moule, Head of Marketing at Pi Datametrics, and Will McInnes, CMO at Brandwatch, as they discuss how to develop marketing strategies based on audience insights, reach the right people at the right time and how to measure, optimize and iterate in real-time.

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Featuring

Kris Russell

Director of Insights & Analytics, Public Affairs

Sophie Moule

Head of Marketing

Will McInnes

Chief Marketing Officer

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What you will learn in this webinar:

  • How a unified view of key marketing data sets can enable truly customer-centric decision making
  • A practical look at integrated data and specific insights you can uncover for various industries.
  • Why you need to communicate customer insights internally while showcasing the ROI of your marketing programs

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