[Free Virtual Event] Social Media Summer Camp

Join us and boost your social media potential with our data-led event

Register for free
On demand webinar

Achieving a Single Customer View with Integrated Data

Marketers have to navigate a sea of data on a daily basis but switching between multiple sources can mean losing sight of the big picture of your customers. What happens when we bring key data sources together into a collective customer view?

Join our panel of experts, Kris Russell, Director of Insights & Analytics at Walmart, Sophie Moule, Head of Marketing at Pi Datametrics, and Will McInnes, CMO at Brandwatch, as they discuss how to develop marketing strategies based on audience insights, reach the right people at the right time and how to measure, optimize and iterate in real-time.

Watch now

Kris Russell

Director of Insights & Analytics, Public Affairs

Sophie Moule

Head of Marketing

Will McInnes

Chief Marketing Officer

* Indicates a required field

By submitting this form you agree to Brandwatch’s user privacy statement.

Watch this webinar now

What you will learn in this webinar:

  • How a unified view of key marketing data sets can enable truly customer-centric decision making
  • A practical look at integrated data and specific insights you can uncover for various industries.
  • Why you need to communicate customer insights internally while showcasing the ROI of your marketing programs

Complete the form to get instant access to the recording of this webinar.

What people have said about previous webinars

Share your thoughts by using #BW_Webinar when you Tweet.

Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.