Join this webinar to explore the Data Paradox and its power to
build strong customer relationships that drive demand.
A market researcher’s job is to answer questions and uncover insights: What are your industry trends? How are your customers learning about specific products? How is a certain audience talking about your product? We understand these questions are not always straightforward and easy to answer with one simple tool or survey. Enter, social research.
Join Glenn Davies, Global eCommerce Manager at William Grant and Sons, and Ryan Harrison, Senior Social Media Analyst at Brandwatch, as they discuss some of the most frequent questions social analysts receive and best practices in handling these requests, from detailed to vague. We will explore current trends in the industry and discuss industry tactics to getting faster and more actionable insights.
Global eCommerce Manager
Research Manager, NA & LATAM
Customer Marketing Manager
What you will learn in this webinar:
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.