Beyond traditional research: Answering the critical questions using social data

A market researcher’s job is to answer questions and uncover insights: What are your industry trends? How are your customers learning about specific products? How is a certain audience talking about your product? We understand these questions are not always straightforward and easy to answer with one simple tool or survey. Enter, social research.

Join Glenn Davies, Global eCommerce Manager at William Grant and Sons, and Ryan Harrison, Senior Social Media Analyst at Brandwatch, as they discuss some of the most frequent questions social analysts receive and best practices in handling these requests, from detailed to vague. We will explore current trends in the industry and discuss industry tactics to getting faster and more actionable insights.