On demand webinar

Beyond traditional research: Answering the critical questions using social data

How social research will help you deliver results
Our guests
Glenn Davies
Global eCommerce Manager
William Grant & Sons
Ryan Harrison
Senior Social Media Analyst
Brandwatch
Hosted by
Hannah Tregear
Customer Marketing Manager
Brandwatch

About the Webinar

A market researcher’s job is to answer questions and uncover insights: What are your industry trends? How are your customers learning about specific products? How is a certain audience talking about your product? We understand these questions are not always straightforward and easy to answer with one simple tool or survey. Enter, social research.

Join Glenn Davies, Global eCommerce Manager at William Grant and Sons, and Ryan Harrison, Senior Social Media Analyst at Brandwatch, as they discuss some of the most frequent questions social analysts receive and best practices in handling these requests, from detailed to vague. We will explore current trends in the industry and discuss industry tactics to getting faster and more actionable insights.

What you will learn

  • Trends in the research industry and how to use them to your advantage
  • Best practices to answering complicated or vague requests
  • Questions you didn’t realize you should be answering

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