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[Report] Digital Marketing Trends 2024

Discover the biggest digital marketing trends and uncover valuable insights and actionable tips.

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On demand webinar

Beyond traditional research: Answering the critical questions using social data

A market researcher’s job is to answer questions and uncover insights: What are your industry trends? How are your customers learning about specific products? How is a certain audience talking about your product? We understand these questions are not always straightforward and easy to answer with one simple tool or survey. Enter, social research.

Join Glenn Davies, Global eCommerce Manager at William Grant and Sons, and Ryan Harrison, Senior Social Media Analyst at Brandwatch, as they discuss some of the most frequent questions social analysts receive and best practices in handling these requests, from detailed to vague. We will explore current trends in the industry and discuss industry tactics to getting faster and more actionable insights.

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Featuring

Glenn Davies

Global eCommerce Manager

Ryan Harrison

Research Manager, NA & LATAM

Hannah Tregear

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What you will learn in this webinar:

  • Trends in the research industry and how to use them to your advantage
  • Best practices to answering complicated or vague requests
  • Questions you didn’t realize you should be answering

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.