New technologies and the wealth of digital and social data have given rise to a trend of “self-service” research. How can you enable a data-driven culture while ensuring the right methodologies are being used?
Join Bex Carson, VP Social Insight Product, as she discusses the challenges of the analyst in these ever-changing times, and the future role of the insights professional.
Chief Product Officer
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What you will learn in this webinar:
The rise of self serve research and the impact on the insight professional
Why good methodology matters and how it can inform a change in behaviour
The risks of conducting research without a solid understanding of methodology
The role technology plays in enabling others to do the research safely
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