Report | Consumer Trends in the CPG Industry

From toothpaste to technology, buying habits and trends in the
consumer packaged goods (CPG) sector are shifting.

See the report
On demand webinar

Becoming a Future-Proof Analyst

New technologies and the wealth of digital and social data have given rise to a trend of “self-service” research. How can you enable a data-driven culture while ensuring the right methodologies are being used?

Join Bex Carson, VP Social Insight Product, as she discusses the challenges of the analyst in these ever-changing times, and the future role of the insights professional.

 

 

 

Featuring

Bex Carson

Chief Product Officer

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What you will learn in this webinar:

  • The rise of self serve research and the impact on the insight professional  
  • Why good methodology matters and how it can inform a change in behaviour
  • The risks of conducting research without a solid understanding of methodology
  • The role technology plays in enabling others to do the research safely

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