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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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519 items found for public relations

blog article

Monitoring: Public Relations Just Got a Whole Lot More Intelligent

News

By Dinah AlobeidApr 7 2015

Social media revolutionized the field of public relations in every industry. News breaks first and most powerfully on Twitter, public figures announce major updates on their pages, and the sheer quantity of social posts are a never-ending universe of information. The Brandwatch Alerts feature is a d...

blog article

Staff Spotlight: Jim Reynolds, VP of Agency Relations

News

By Jessie TwerskyJun 1 2016

Jim Reynolds acts as VP of Agency Relations, and I’m sure you’ve spotted him at events or over on Twitter. In this Staff Spotlight, he discusses how he started working for Brandwatch by trying to buy a used car, the challenges he faces, and what he sees happening in the future of tech. Quick-fire ro...

blog article

Interview: Alicia Russell on Measuring Real Influence

Marketing

By Ruxandra MindrutaApr 28 2017

...s- hence the slight different term of ‘influencer relations’. This isn’t a quick-win approach. Like any relationship it takes time to lay the foundation, build and nurture. It’s about understanding how the influencer community works and who’s connected to who. This way, you’re much more likely to fac...

blog article

Events: PR, Honesty, and Disrupting Digital Business at Inbound ’15

Marketing

By Dinah AlobeidSep 17 2015

...s updates are truly relevant. SEO, PR and honesty Public relations is the top of the marketing funnel, and depending on the activity and resulting coverage, sometimes considered just outside of said funnel. But Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks, gave an inspiring, matter-...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.