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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Brand Monitoring Explained: Tips and Tools

Marketing

By Josh BoydMay 10 2018

...olution for keeping on top of this. What is brand monitoring? Brand monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. This could include a newspaper article about a merger or complaints on social media. The purpose is ul...

blog article

Bloggers and Social Media Monitoring

Marketing

By Joel WindelsDec 20 2011

...toring helps with my blogger outreach campaigns. It’s all about finding the needles and doing the sewing. There are more ways to use Social Media Monitoring for blogger outreach and other projects, and I welcome you to learn more with my Social Media Monitoring book, available for free....

blog article

Complex Queries: The Most Important Feature in Social Media Monitoring

Marketing

By Jannette PazerAug 12 2013

...fectiveness of the tools. Choosing a social media monitoring tool I performed quite a bit of research on monitoring social media and came up with a good example brand name with many variations of spelling to test the Boolean search query functionality in a handful of tools. During my research, I disc...

blog article

Brandwatch Brings Social Media Monitoring To Your Twitter Client

Marketing

By Dominick SoarJun 2 2011

...c and Tweetdeck, users could only set up a search feed for one channel, such as Twitter, but what if they wanted a feed for that search covering the whole web? We have built the Brandwatch plugin for Seesmic to meet this need. It will provide users with a live feed of a topic they want to monitor acr...

blog article

5 Social Media News Stories You Need to Read Right Now

Online Trends

By Yasmin PierreMay 3

...Quick bites of social media goodness for you to absorb and share with your network....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.