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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Report

2022 Digital Marketing Trends

...of every business should be to understand shifting consumer needs and capture new growth opportunities. That’s why we’ve compiled this list of 10 digital marketing trends that are on the upswing — so you can win big in 2022. Discover the 10 digital marketing trends vital to help your business create...

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Report

10 Consumer Tech Trends to Watch Out for Right Now

...ine consumer conversations to identify the latest trends and pain points. In this report, you’ll learn about: Consumers' preferences regarding energy efficiency The demand to make video games more accessible The emotional landscape around metaverses How consumers enhance their at-home TV viewing expe...

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Report

Brandwatch 2024 Digital Marketing Trends

...the trends that will play the biggest role in digital marketing in 2024. In this report, you will learn about: The biggest digital marketing trends backed with data Brand campaigns to get you inspired Helpful tips on how to implement the trends into your marketing strategy...

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Guide

Trend Spotting

...ant Ben Ellis as he takes you through how to approach trend analysis and how it works in practice. The guide will cover: How to spot trends from around the world Using historical data for predictive trend spotting Analyzing trends from 'known' sources as well as those that come out of the blue And mu...

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Report

Discover Trends in the Luxury Watch Sector

...h brands in German and English to find out: What events in 2021 led to a spikes in mentions around luxury watches? Which of the brands we analyzed are mentioned the most online? What trends are emerging in the luxury watch market? What can emotion analysis tell us about the industry? And much more! H...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.