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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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696 items found for "social presence showdown"

blog article

Small Businesses Need to Rethink Their Social Media Endeavours

Marketing

By Joakim NilssonAug 13 2013

...struggling with doing anything useful with their social media presence and asked if I could advise them. As this case is so common, I think it’s an interesting story to share with you. In a snap shot, here’s what they were doing: All five restaurants had a presence on Facebook with occasional update...

blog article

10 Ways to Prove the Value of Social Media Monitoring

Marketing

By Iris VermerenNov 21 2013

...ave always struggled when it comes to quantifying social media activities. Measuring your social ROI may not be perfect, but it’s not impossible either. By setting up goals and using various available metrics, you can determine the views, impressions, new subscribers, interactions and comments on key...

blog article

Do Restaurant Chains Need Social Media? Yes, and Here’s Why.

Online Trends

By Gemma JoyceApr 16 2018

...pport for the idea on social media that the pub’s social presence probably wasn’t doing much for helping them shift their (admittedly spectacular) burger and a pint deals. https://twitter.com/robmanuel/status/985795449473961984 https://twitter.com/hansmollman/status/985802028688510977 The revelation...

blog article

Social Media ROI: Lessons from eBay, McKinsey and Unilever

Marketing

By Joel WindelsSep 22 2015

...businesses seeking to attribute monetary value to social, and the forays that social makes into board room presentations will only continue. We’ll continue to investigate, explore and share the emerging, conflicted relationship that social enjoys with ROI and encourage stories from the front lines. [...

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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.