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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

The Ultimate Guide to Community Management

Uncategorized

By Ksenia NewtonJan 22

...  Looking to elevate your community management skills? Discover all aspects of community management, from strategies to tools to fostering meaningful connections and maintaining a positive brand image online....

blog article

Let’s Debate: Traditional Market Research versus Social Insights

Marketing

By Natalie MeehanJul 13 2016

...dia in 2007,” explains Jim. “We’re a social media marketing agency, and we typically work with large household name brands in technology, CPG, retail. We map cases of services. We run Facebook pages, do blogger outreach, do the analytics of all of our programs, we do the paid media buying for social,...

blog article

The Buy Button Invasion: Is Social Commerce Finally Taking Off?

Marketing

By Kit SmithJul 14 2016

...nsights will be collected to feedback into sales, marketing, product development and more. The actions of each sale will be carried out by someone logged in, with a trail of data about their interests, purchases, likes, and friends. For smaller retailers, there is an additional attraction of having a...

blog article

Why Everybody in Your Organization Should Be a Customer Advocate

Marketing

By Kit SmithJul 21 2016

...ious place to start, relevant insights can inform marketing, product development, PR teams, social teams, and HR teams. Segment customers for real insights To understand your customers in more detail you will need to segment them. There are various ways you can segment an audience. Segmenting by cust...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.