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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Meet the Experts: A Day in the Life of Professional Services

News

By Gemma CooperJun 11 2015

...(that’s Tristan, below) to previous experience in marketing and law. Tristan doesn’t like to celebrate his birthday; so naturally we celebrated it #insidebrandwatch #brandwatch #brighton pic.twitter.com/jCORwnb6uB — Chris McCormick (@the_chrismc) May 22, 2015 In Brighton we have separate teams that w...

blog article

Webinar Round-Up: Sharing Social Intelligence Across The Business

Marketing

By Ruxandra MindrutaDec 5 2016

...alytics groups, a lot of folks looking outside of marketing would think that the analytics groups would welcome a lot of this social data and be on top of it and utilizing it, but the reality is not that they feel necessarily threatened by social data, but that they really don’t know how to incorpora...

blog article

Report: Social Insights on the Retail Industry

Marketing

By James LovejoyJun 16 2016

...might decide it needs to invest more energy into marketing its food, snack and beverage offerings or pharmaceutical services. Informing the business Retailers are historically data-driven businesses. While most retailers have created effective social programs to support their marketing efforts, too...

blog article

5 Tips on Scaling Customer Experience To Win and Nurture Customers

Marketing

By Pius BoachieJun 19 2017

...or 2016 was customer experience, ahead of content marketing and mobile marketing. No business can survive without its customers. Your business should focus on how to win new customers, and maybe even more vitally, how to retain and satisfy existing customers. If you are not adequately nurturing your...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.