[Guide] The Social Media Management Maturity Model
Read the practical framework for leveling up your social media team.
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Read the practical framework for leveling up your social media team.
500 items found for monitoring
By Iris VermerenJul 6 2022
With so many Twitter analytics tools out there, it’s hard to know which ones to trust with your Twitter account. Some may wish to track the tweets about their brand or competition, some will want to engage with leads or clients, and others may wish to track the success of their campaigns, among tons...
By Kit SmithOct 25 2023
...a link in an untracked email or offline document. Monitoring this over time will give you an indication of changes in brand awareness. In the past, Google Analytics users were able to easily track the number of people using branded keywords to arrive on website. Since Google moved to secure search in...
By Ksenia NewtonOct 25 2023
The ability to share information instantly has democratized perception of brands. Customer opinion is more influential than ever in determining brand perception. If we want to know how to increase brand perception, we first need to understand what those opinions are. What do consumers believe the br...
By Natalie MeehanMay 10 2016
The day is finally here. It’s May 10th, Chicago is looking beautiful (albeit wet), and the inaugural Now You Know Conference is now underway. I’m going to be guiding you through the next two days, from here at the home of the conference in the incredible VenueSix10 overlooking Lake Michigan. NYK LIV...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.
