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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Case Study

Australian War Memorial

...How Brandwatch elevated the Australian War Memorial’s digital presence...

blog article

Where Social Media beats Focus Groups

Marketing

By Dominick SoarJun 23 2011

...actions of strangers. Whatever they say to people online has in many ways far less consequence than in person; if others disapprove or disagree with them they can simply be shut out, there is a unique element of detachment, comfort and safety. Combining the two… Only by taking on board the findings o...

blog article

Sentiment vs. Visibility: Which Matters to Your Social Strategy?

Marketing

By Alex JonesAug 8 2017

...ur competitors and how your industry is discussed online. And as important as dribbling is, make sure it’s always leading you towards your basket. [bw_banner_cta type=1 url=”https://www.brandwatch.com/the-social-index/” button=”Explore the Social Index” title=”The leading brands on social” image=”htt...

blog article

Image Analytics is the Future of Social Listening. Here’s What You Need to Know

Marketing

By Gemma JoyceJun 21 2017

...h images, consider the most popular online memes. Online communities are able to attach a number of complex shared meanings to an image – think about the various, often contradictory connotations of the recently deceased (but still alive in the minds of many) Pepe the Frog. A clumsily drawn cartoon a...

blog article

MTV’s Total Request Live + Britney Spears: Comeback of the Year?

Online Trends

By Kellan TerryAug 7 2017

...ntment and rant in The New Yorker racked up daily online mention totals of 191,000 and 290,000 totals, respectively, news of his dismissal recorded nearly 970,000 mentions for July 21 alone. ***Chart @ 10% sample The internet was quick to point out things that have lasted longer than Scaramucci’s emp...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.