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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Durrants invests in Brandwatch

News

By Giles PalmerNov 22 2010

...hey wanted to invest in the company. The investment comes at an explosive time in the social media monitoring market and will help us push our product to the very top of the global pile.” *Forrester Research **Gorkana survey of 205 Social Media Panel Event attendees, June 2010...

blog article

Brandwatch Tutorial – Session 5: What are the industry trends?

Marketing

By Fabrice RetkowskyDec 10 2010

...owder’ if you are monitoring a particular laundry product. Once that single query is set up, you will be able to use all the single-query components to analyse the overall buzz for the whole industry. One caveat is that the bigger the single query is, the more complex and slower its analysis will be,...

blog article

How does sentiment analysis work?

Marketing

By Dominick SoarApr 20 2011

...P posVerb X” (Noun Phrase + positive verb + Brand/product name) may capture phrases like “I love the Samsung Galaxy Tab” and “My friend prefers Sony”. But this approach can involve a number of linguistic techniques which are not always robust and are often quite time and labour intensive (parsing, pa...

blog article

Brandwatch Brings Social Media Monitoring To Your Twitter Client

Marketing

By Dominick SoarJun 2 2011

...r across all web sources, whether it’s a brand or product or maybe a news story or a trending topic, which they can access without leaving their Twitter client. The plugin will allow users to set up a search, just as they usually would in Seesmic (composed in free text with Boolean operators), which...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.