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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Event Recap: NYK Chicago 2018 Highlights, Day One

Marketing

By Natalie MeehanMay 16 2018

...ght and help them to stay one step ahead of their competition. https://twitter.com/slm326/status/993568496264056832 The eagle-eyed amongst you (or just those of you with eyes) will have noticed the reference to magic in the tweet above. Bill the magician was back, after having delighted us last year...

blog article

CMO View: The Challenge of Trying to Measure the Unmeasurable

Marketing

By Will McInnesFeb 11 2016

...tting smarter in how we run our marketing here at Brandwatch. Lots of UTM to tag activities with very specifically attributable marketing moments. Smarter, more granular measurement of our progress inside those organizations we most covet a new working relationship. Smarter ways of slicing and dicing...

blog article

React: Twitters 30 Most Influential Harry Potter Super-Fans

Online Trends

By Gemma JoyceMar 9 2016

...r data” button=”Read the report” url=”https://www.brandwatch.com/reports/twitter-25-questions/view/” image=”https://www.brandwatch.com/wp-content/uploads/2017/10/Twitter-Thumbnail.png”]Number five will astound you ?[/bw_banner_cta] Brandwatch uses Audiences to identify Twitters top 30 most influentia...

blog article

#AskTheExperts: 10 Ways Social Media Will Boost Your Business Intelligence

Marketing

By Ruxandra MindrutaMay 14 2015

...ial web for brand mentions and interactions has become a common practice for companies across all industry verticals, allowing them to get valuable insights and analyze the volume and tone of online conversations. The next and most challenging step for brands, though, is to take the vast social data...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.