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[Guide] The Social Media Management Maturity Model

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Guide

Reach Your Niche: Redefining Your Influencer Strategy

Whether your influencers include thought leaders in AI, or Ariana Grande, if your strategy isn’t generating engagement or revenue, its time to rethink what you’re looking for. In this free guide, we talk you through why you need to rethink your strategy – and give you solid advice on how to do it. W...

blog article

Competitive Intelligence Guide: How To Keep Ahead of the Pack

Marketing

By Josh BoydJun 15 2018

...Want to know what competitor intelligence is? We explain all and offer some tips and tools to get you started. Don't let your competitors get the jump on you....

blog article

Fake it ‘Til You Make it (Or Don’t) Part 3: The Illusion of Influence

Online Trends

By Gemma JoyceAug 16 2018

...Allow us to drag you through the muddy waters of influencer marketing dark arts in the third edition of our Fake it 'Til You Make it series....

blog article

Analysis: What Does the Internet Think of the Remaining Love Island Couples?

Online Trends

By Gemma JoyceJul 24 2018

...Do you know your old Jack from your new Jack? We certainly do. And we've analyzed thousands of social media posts to determine feelings towards each of the remaining Love Island couples....

blog article

#SouthernFail: How Getting On Board With Campaigns Could Help a Troubled Railway Company’s Reputation

Online Trends

By Marcella HommaAug 28 2018

...Being a community manager for Southern Rail can't be easy. Marcella Homma is on a mission to help improve positivity levels around the train provider....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.