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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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Guide

How Retail Brands Can Leverage Digital Insights

In this guide, you’ll learn: How to use digital insights to improve content and product copy How retail brands can better understand demand using digital consumer intelligence How retail brands can spot new opportunities with digital data How to monitor emerging trends and react to them How to lever...

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Case Study

Potential Energy Coalition

...Learn how Brandwatch is helping the Potential Energy Coalition monitor social conversations around climate change and improve their Science Moms campaign...

blog article

Marketing: Summer Travel and Intercepting the Customer Journey

Marketing

By Fiona SalukAug 11 2015

We say ‘summer’, you say, ‘vacation.’ The warm, sunny months of the year have long been coveted by the general populace. The summer sun evokes memories of those youthful days of school vacation. In our adult primes however, long gone are those three months of indolent bliss. Now many of us spend the...

blog article

Marketing: Dark Matter, Social Media, and the Number 96

Marketing

By Joel WindelsSep 21 2015

If you’ve ever read anything from the field of physics, you’ll most likely be aware of the topic of dark energy, or dark matter. This theory is widely accepted among astrophysicists and suggests that around 96% of the universe is unobservable. That is to say we are almost certain a huge volume of ma...

blog article

NYK Europe Live: Day One

News

By Natalie MeehanOct 20 2016

...nator is that he’s an amazing marketer – he’s the marketing for the SkyNet brand!” https://twitter.com/annesmart/status/789091676161802240 12.50pm – Lunch I don’t know about you, but I’ve been up since 4am. I am running on biscuits, coffee and ENGAGING PRESENTATIONS. We’ll reconvene this afternoon fo...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.