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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

Chris Owen: Dynamic isn’t Always Best

Marketing

By Chris OwenJun 20 2017

...t moves every twenty seconds and confuses the staff, the manager, and the punter. [bw_banner_cta type=2]Take control of any online crisis with real-time monitoring.[/bw_banner_cta]     Chris Owen's seen the future of burgers, and he doesn't like it. His hot take? Maybe machines can't do the work, aft...

blog article

Best Practices: Using Content Marketing to Shape Corporate Reputation

Marketing

By Pius BoachieOct 16 2017

...elp you influence customers perception and also to position your business outwardly as an industry expert in your industry. [bw_banner_cta type=2]Start social listening and monitoring straight away with our powerful platform.[/bw_banner_cta] Content marketing expert Pius Boachie shares his five top t...

blog article

How to Avoid Marketing Mistakes That Impact Your Bottom Line

Marketing

By BrandwatchFeb 26 2022

...dience. This guide comes from one of the best web monitoring tools on the market and it shows in all the examples and data it uses to back up these common marketing mistakes – and the best way to learn is by understanding your mistakes!” – Lilach Bullock – Content Marketing Specialist “Consumer prefe...

blog article

Three things learned comparing hundreds of social intelligence strategies

Uncategorized

By Alex JonesJun 18 2018

...How are brands and agencies using social listening to power their entire businesses? We surveyed them to find out....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.