Is your organization optimizing its potential on social?
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Artificial Intelligence has many applications, and among them is helping brands understand consumers. In this guide, we demonstrate how to get to consumer insights efficiently with the help of AI. We cover the following: Understanding brand perception Analyzing campaign performance Identifying relev...
...Data-driven pitches, campaigns, and results will always be more impactful to clients than the gut feelings of the even the most creative minds. Learn how social media analytics can help win new business and prove ROI....
In this guide, we’ll show you how to keep track of key future-telling indicators, using real life examples. Want to know the answers to the following? How much demand will there be for our product? Where do trends that affect my industry actually start? How do I know when a crisis is about to start?...
...g Competitor benchmarking Crisis tracking Product feedback and service reviews Customer journey analysis As well as tips for engaging with audiences on Reddit, getting posts to the front page, and general tips and tricks. Practical tips for getting the most out of Reddit, broken down by popular use c...
Corporate social responsibility (CSR), can be a brand’s best or worst friend. Success depends on creating initiatives that inspire customers, prospects, and employees. Read our six step guide to creating a scalable strategy that: Makes a genuine impact Improves relationships with customers Drives em...
The world is changing fast. The complexity of the data available is enormous, but it must be harnessed if brands are to survive. To compete in this world, businesses must be Consumer Fit. Their survival depends on it. Consumer Fit organizations make effective decisions based on a deep, real-time und...
Technology has changed the way consumers manage their money. In this report, you’ll find out what can be learned by analyzing conversations around: The rise of blockchain and cryptocurrencies Mobile banking offerings in the Asia-Pacific region Trends in personal finance Analyzing consumer conversati...
How can you and your agency get 2020 ready? This guide will run through five areas of huge importance for the agency of 2020. From getting turmoil proof to educating clients, find out how to get prepared before the new decade dawns. Learn: The importance of market research in setting client expectat...
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.