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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

#AskTheExperts: 10 Ways Social Media Will Boost Your Business Intelligence

Marketing

By Ruxandra MindrutaMay 14 2015

...eferences. Most companies are by now listening to online conversations to spot customer service discussions and gather feedback.   The next thing in big data is combining the layer of rich data social networks provide with customer and marketing data. This allows businesses to enrich their business p...

blog article

Flat Earthers: Social Data on The Wildest Conspiracy Theory Yet

Online Trends

By Natalie MeehanAug 8 2017

...o I decided to explore what people are discussing online about the earth being flat, versus being round. Before getting stuck into the data, I thought I’d ask my team what they thought.   To broaden the scope beyond five marketers, I set a date range of two months for the query looking for people tal...

blog article

Coffee Consumption Habits in Australia: What Can Brands Learn?

Uncategorized

By Mabel ChuaMar 14

...What can brands learn from the average Aussie’s coffee consumption?...

blog article

Back To School Shopping: 5 Insights Retailers Need To Know

Marketing

By Rebecca BeregovichAug 18 2017

...tronics made up a less significant portion of the online conversation surrounding school supplies. All retail sectors, however, did reflect a spike the week of July 31st. 4) The one-stop shops for back to school shopping Looking at the top three most-mentioned retailers revealed that folks like going...

blog article

10 of the Weirdest Social Networks

Online Trends

By Dominick SoarSep 29 2011

...eb and where this mixed bag of creatures hang out online. The answer is vertical networks, the types of communities that dominate Ning: hangouts based on a specific need. Social media, of course, has aided the growth of these communities, and groups like guerrilla knitting circles, the tweeting mould...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.