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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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blog article

The Faces Behind the Magic

Marketing

By Joel WindelsDec 14 2011

...the community stations. His role is to listen to online chatter about all sorts of things, especially about Brandwatch. By discovering places online where people have been posting about the tool, Joel is able to help users deal with their issues no matter where the discussion is taking place. The jo...

blog article

#Hangout Recap: How to Turn Negativity into Positivity on Social

Marketing

By Ruxandra MindrutaJun 30 2016

...if you’re avoiding every single negative mention online, you’re missing hundreds of opportunities every single day – Dr. Liz Gross Fear is often listed as one of the main reasons companies do not respond to negative comments addressed to them on social. Even so, our panelists agreed that negative co...

blog article

How Can Healthcare Services & Pharmaceutical Companies Use Social Data?

Marketing

By Becky JonesOct 4 2017

...s. Symptoms We can use social data to analyze the online conversation surrounding the symptoms for certain health problems. I researched the most common symptoms of schizophrenia (psychosis, prodromal, behavioural change, thought disorder, delusion and hallucination) and made categories for each grou...

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Case Study

Nestlé – Caso de Estudo

...Como a Nestlé obtém informações dos consumidores digitais com a Brandwatch...

blog article

Marketing: Revealing the Unique Benefits of Social Media Research

Marketing

By James LovejoyApr 8 2015

...sample size The rapidly growing amount of public online conversations means that researchers are equipped with vast amounts of data to draw insights from. 4) Organic data Social data is comprised of the naturally occurring public opinions online. Since researchers are not asking questions directly,...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.