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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Small Scale Data is Still Relevant: Virgin Broadband’s Problems in Brighton

Marketing

By Joel WindelsMar 8 2012

...track millions of social media mentions a month. Monitoring tools are clearly equipped to handle big data and provide analysis, but is there any insight to be gained from small data sets or localised data? Telecommunications companies come under fire a lot, with providers such as AT&T in the States...

blog article

Brandwatch Raises $6 Million from VC and Current Shareholders

News

By Dominick SoarMar 16 2012

...UK – March 15, 2012 — Brandwatch, a social media monitoring company, today announces it has closed a $6 million investment led by Nauta Capital. Carles Ferrer, General Partner at the venture capitalist firm will join the Brandwatch board, along with Al Sisto, Venture Partner, who will join as an obs...

blog article

Social Media Investigation: Is the Republican Bid Really a Two-Horse Race?

Online Trends

By Gareth HamMar 19 2012

...men. Here at Brandwatch, we used our social media monitoring tool to analyse data from both the press and Twitter in an effort to substantiate the claim. Figure 1. shows the rise and fall of national press* interest in the individual candidates since the turn of the year; a rolling seven-day average...

blog article

How Does the Medical Industry Use Social Media?

Marketing

By Felicia SavageApr 19 2012

...pitals and other healthcare providers to create a monitoring system to prevent employees from abusing the social media connection, and to ensure that information that is shared is factually correct and has a positive impact on the image and reputation of the institution. Finally, there is undoubtedly...

blog article

Customer Service: Which Retail Banks are Most Responsive on Twitter?

Marketing

By Adrian SwinscoeMay 16 2012

...eet banks. As a result, we started a social media monitoring exercise from December 16th 2011 to March 16th 2012. Our objective was to investigate: Who in the UK retail banking sector is using Twitter as a customer service channel? How responsive are banks on Twitter for customer service and customer...

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.