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[Guide] The Social Media Management Maturity Model

Is your organization optimizing its potential on social?

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703 items found for online buzz

blog article

Marketing: Revealing the Unique Benefits of Social Media Research

Marketing

By James LovejoyApr 8 2015

...sample size The rapidly growing amount of public online conversations means that researchers are equipped with vast amounts of data to draw insights from. 4) Organic data Social data is comprised of the naturally occurring public opinions online. Since researchers are not asking questions directly,...

blog article

Marketing: Using Reports to Tell the Story of Your Social Media Performance

Marketing

By Ben EllisMar 30 2015

...what did people say about our brand and products online? why did people say that? what did we do about it, if anything? If you are a Brandwatch user, then you already have Brandwatch Automated Reports. (In case you missed it, click here to find out more about it). Thanks to this feature, you can get...

blog article

An Interview With The Man Who Invented Tweetups

Marketing

By Joel WindelsFeb 14 2012

...what do you consider the best practices to be in online analytics? We first have to know what it is we’re trying to achieve and then understand the baseline from which we’re measuring. Only then are we able to determine whether or not we’ve been successful. It’s important to not try to boil the ocea...

blog article

New Vizia Visualizations: Bringing Your Data to Life in More Ways Than Ever

Uncategorized

By Emma ShanahanSep 19 2017

...to have an idea of where your brand is appearing online, we want you to be confident, as well as everyone else in your company for that matter. Featured Content gives you the most comprehensive overview of your mentions stream. Not just a showreel of mentions, but rich, dynamic and up to date contex...

blog article

Mastering Brand Management: Context, Strategies, and Real-World Examples

Marketing

By Emily SmithDec 21 2023

...Here’s how you can create and implement a strong brand management strategy....

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.