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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

5 Reasons Why Social Media Monitoring is Essential for PR

Marketing

By Ruxandra MindrutaJul 22 2013

...ing to find mentions of their clients. By using a monitoring tool, this can be done now just with a simple click. This facilitates PR evaluation in terms of determining the success of journalistic engagement and mentions in the media. 4/ Fourthly, social media monitoring tools, such as Brandwatch, ca...

blog article

PR Tracking Using Social Media Monitoring: How It Works

Marketing

By Joel WindelsFeb 4 2015

...r been more difficult, and the old model of media monitoring is struggling to scale to this new, connected world. Social media monitoring & the importance of PR tracking The term social listening, or social media monitoring, is somewhat of a misnomer. Originally devised as the means to track online a...

blog article

Brand Monitoring Explained: Tips and Tools

Marketing

By Josh BoydMay 10 2018

...olution for keeping on top of this. What is brand monitoring? Brand monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. This could include a newspaper article about a merger or complaints on social media. The purpose is ul...

blog article

The Role of Social Media Monitoring in: Research

Marketing

By Dominick SoarJun 8 2011

...f what is currently available to us. Social Media Monitoring is more than a part of Social Media Marketing How often do we see companies discussing “social media monitoring” in hand with “social media marketing”? Fairly frequently, I imagine most would agree. So often in fact that you’d be forgiven f...

blog article

Bloggers and Social Media Monitoring

Marketing

By Joel WindelsDec 20 2011

...toring helps with my blogger outreach campaigns. It’s all about finding the needles and doing the sewing. There are more ways to use Social Media Monitoring for blogger outreach and other projects, and I welcome you to learn more with my Social Media Monitoring book, available for free....

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Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.