Read the practical framework for leveling up your social media team.
500 items found for monitoring
By Ruxandra MindrutaJul 22 2013
...ing to find mentions of their clients. By using a monitoring tool, this can be done now just with a simple click. This facilitates PR evaluation in terms of determining the success of journalistic engagement and mentions in the media. 4/ Fourthly, social media monitoring tools, such as Brandwatch, ca...
By Joel WindelsFeb 4 2015
...r been more difficult, and the old model of media monitoring is struggling to scale to this new, connected world. Social media monitoring & the importance of PR tracking The term social listening, or social media monitoring, is somewhat of a misnomer. Originally devised as the means to track online a...
By Josh BoydMay 10 2018
...olution for keeping on top of this. What is brand monitoring? Brand monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. This could include a newspaper article about a merger or complaints on social media. The purpose is ul...
By Dominick SoarJun 8 2011
...f what is currently available to us. Social Media Monitoring is more than a part of Social Media Marketing How often do we see companies discussing “social media monitoring” in hand with “social media marketing”? Fairly frequently, I imagine most would agree. So often in fact that you’d be forgiven f...
By Joel WindelsDec 20 2011
...toring helps with my blogger outreach campaigns. It’s all about finding the needles and doing the sewing. There are more ways to use Social Media Monitoring for blogger outreach and other projects, and I welcome you to learn more with my Social Media Monitoring book, available for free....
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.