Is your organization optimizing its potential on social?
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By Kit SmithOct 20 2016
...ps://t.co/FsQ2IqFkAd pic.twitter.com/PVyAy7sBlg — Brandwatch (@Brandwatch) August 1, 2016 Lead the conversation Make sure you are part of the conversation, or even better, leading the conversation on social when something is going viral. If you’re not part of the moment, you cannot influence it. @Mat...
By Chelsea FearSep 17 2014
...eir social experimentation is occurring, with the brand’s regional social accounts embracing a program of US Brand Ambassadors, on blogs and social media sites like Twitter. But, not all locales have followed their lead, and different regions and departments have adopted alternative approaches to har...
By Mel CarsonDec 15 2015
...your content This is a content marketing tip for brands but there is no reason why your personal brand can’t be helped by ensuring your writing gets the very best return on investment. If you’re writing a blog post or a white paper, make sure you add elements to SlideShare or create a short video to...
By Chris OwenJan 28 2016
...a part of the whole of the customer (and thus the brand) experience can easily be extended to the social aspect of brand reputation – indeed, if there are multiple parties managing your entire customer experience, the management of social platforms becomes even more important. There’s been debate abo...
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.