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[Guide] The Social Media Management Maturity Model

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blog article

Social Media Monitoring: How to Build a Good Query

Marketing

By Bryan TookeySep 22 2010

...this information to determine location. Avoiding common mistakes The three most common mistakes in writing a query are: a) Not capitalising ‘NOT’, ‘AND’, ‘OR’, etc. b) Forgetting to use one or both quotation marks for phrases, e.g., “Apple Juice” OR Apple Juce should be “Apple Juice” OR “Apple Juce”...

blog article

Living Social’s $3bn valuation

Marketing

By Hannah EmanuelApr 5 2011

...edals? Fig 1. Volume of mentions for livingsocial.com Looking at the history graph that the biggest increase in regular chat was prompted by their Amazon voucher deal collaboration on January 19th following. More interest was generated on Feb 4th with their pre-superbowl ad. Back to the deals on 2nd...

blog article

Isner v Mahut II: Who are you rooting for?

Marketing

By Dominick SoarJun 20 2011

...-longest tennis match in history? Analysis I used Brandwatch’s social media monitoring tool to measure reaction to news of the re-match and try and gain some Hawkeye-sharp insights into who might have more support. From June 13 to June 16th the graph showing the number of mentions was as flat and lev...

blog article

Social Media Conversations: All Topics

Marketing

By Joel WindelsJan 18 2012

...e with the Big Boys (link) Andres Mendoza thinks he has discovered the perfect way for independent retailers to compete with nationwide chains Watch this space – More to come very soon!...

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Falcon.io is now part of Brandwatch.
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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.