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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Have You Got What it Takes to be a Compelling Community Manager?

Marketing

By Chelsea FearMar 27 2014

...it can be difficult receiving negative reactions online from disgruntled fans, that see CMs as ‘the brand’ and not a human presence. Having empathy and understanding for those in your selected community allows for better interactions to occur and for growth. Being a community manager is not just abo...

blog article

React: The Social Data Round-Up from the Fifth GOP Debate

Online Trends

By Gemma JoyceDec 16 2015

...ts at Donald Trump, conversations surrounding him online saw sentiment drop. In fact, Trump finished the debate with the highest percentage of negative mentions within sentiment-categorized mentions at over 57% negative. #GOPDebate: 1st @RandPaul 64% 2nd @marcorubio 61% 3rd @JohnKasich 60% pic.twitte...

blog article

10 Practical Applications for Social Data

Marketing

By Kit SmithNov 10 2016

...ces. From search to application, people are going online in order to get their next job. This process can also flow the other way, with companies using social intelligence to discover candidates. A tool like Brandwatch Audiences can become an important first step in finding people who have particular...

blog article

Whiskey Drinkers: What Can Social Data Tell Us About Their Behavior?

Online Trends

By Gemma JoyceNov 30 2016

...g attention to the times your British audience is online is a very good idea. Drink up! The team took a look at the ways British people like to enjoy whiskey most. These are the most popular ways people talked about their whiskey online in the period we searched for. Meanwhile, Brits seem to prefer t...

blog article

React: How You Reacted to the GOP Candidates on Social Media

Online Trends

By Emma ShanahanNov 11 2015

...his round and subsequently the driver of the most online mentions in one minute was Senator Ted Cruz who wanted to abolish not one, but two Chambers of Commerce. Many a-head was scratched after that comment. It’s not all doom and gloom though. Rand Paul had a stand-out moment during the debate when h...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.