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[Guide] The Social Media Management Maturity Model

Read the practical framework for leveling up your social media team.

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blog article

Product Update: 27 September 2010

News

By Fabrice RetkowskySep 27 2010

.... It is also useful if you want to conduct market research using data from previous months, and want to manually refine and enrich the data for a report. Using categories in a Chart component The second addition is a related one: we have made it much easier to tag, categorise and analyse mentions tha...

blog article

How does sentiment analysis work?

Marketing

By Dominick SoarApr 20 2011

...Dr Taras Zagibalov, who conducts all our language research and works alongside the tech team to continuously improve our automatic sentiment classification. Over to Taras: There are two major techniques used in automatic sentiment analysis. The most frequently used one in commercial applications is b...

blog article

Is social media making us anti-social?

Marketing

By Dominick SoarApr 27 2011

...and based on conjecture; we need more scientific research to answer questions about the advantages and pitfalls”. Whilst this might not provide the satisfying resolution some may hope for, I think it’s a pretty sensible and clear-headed summary of the issue’s current status. To much of the wider wor...

blog article

The Methodology Behind Brand Republic’s BR 200

Marketing

By Dominick SoarMay 18 2011

...e this together; Brand Republic used both desktop research and crowd-sourced recommendations from Twitter to compile this first version. They are well aware that this is an iterative process and today is the starting point. Furthermore, they are accepting submissions and future iterations will be upd...

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Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
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Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.