Knowledge, analysis and insight.
The experts here at Brandwatch are endlessly gathering intelligence from around the social web and, using our powerful tool, have produced a plethora of industry-leading reports.
Most of the things we put together are for our clients, but sometimes we like to share a little bit of the love with you likeable folk. Our selection presents insights from across a wide variety of topics and industries.
This nonprofit report seeks to uncover:
- Online behaviors of leading nonprofits and their followers
- Insight on how to evaluate performance and optimize social strategies
- The capabilities of social listening in market research
In this report, we seek to explore:
- Key challenges facing pharmaceutical companies in their forays into social listening
- Benefits of social listening illustrated with reference to a number of case studies drawn from a selection of therapy areas
In this research report on moods and social media, we learn:
- How reported happiness differs by location
- How our expressions of happiness differ throughout the week
- What life topics affect our happiness the most
In this report, we examine the social media behaviors of retail brands, including:
- How brands behave on a daily basis
- The performance of customer service teams
- The ways that brands maintain a proactive presence online
We discuss the current social landscape and expert listening strategies for the consumer tech industry, including:
- Brand loyalty – a thing of the past?
- The role of the internet & inside the purchase process
- Using data to ensure campaign success
We discuss the current social landscape and expert listening strategies for the food & beverage industry, including:
- How to understand the market and consumers’ tastes through social media
- The current trends and developments affecting businesses
- Case studies on best-practices and crisis management
In this guide, we give you some insights on why Pinterest is valuable to brands and B2B companies, including:
- Pros and cons of 9 big names in Pinterest analytics
- Why you should be optimizing your Pinterest account
- Simple, at-a-glance comparison charts
We examine social monitoring within the household goods and personal care sectors, focusing on:
- The current challenges and opportunities in social media for everyday goods brands
- Case studies on brands that have implemented successful social media strategies
- Insights and practical tips on expert social listening, market research, and campaign monitoring
This report details the changes, challenges and opportunities facing the travel and hospitality industry, including:
- How airlines can justify price premiums and boost brand reputation
- What leading hotel and booking brands are doing to better understand and respond to user reviews
- Which metrics marketers can use to measure their campaigns and ROI
We take a look at social media in the financial services world, examining:
- The current challenges and opportunities within the financial sector with regard to social media
- Five specific, practical ways financial brands can get ahead and advance their social media listening activities, with examples
We’ve compiled a report detailing exactly how both radio broadcasters and their audiences speak, engage and behave online, including:
- What is it about radio that gets audiences talking?
- Optimum times to engage with fans
- The best techniques for using social media
Each year, we analyze how the world’s leading brands are using Twitter; for 2013, we analyzed 253 top brands from the US and UK to learn:
- The type and frequency of activity brands engage in
- Trends in Twitter usage among brands
- The most popular tools brands use to tweet
We take five global retail brands and demonstrate the many ways a business can benefit from social media, beyond just marketing:
- Kmart, Target, H&M, ASOS & Zappos analyzed
- Six different use-cases illustrated
- Multiple markets and languages covered
An example of how brands can evaluate the impact of their sponsorship deals via social media, focusing on the Barclays Premier League:
- How visible were Barclays in Premier League buzz?
- What global reach did they obtain?
- What other value did the sponsorship add?
A study of the conversation and behaviour found on Twitter, analysing a large sample of randomly selected tweets to discover:
- Top conversation topics on Twitter
- How often brands are mentioned
- Behavioural differences between genders
If you’re interested in, or work within, the fashion industry, this report will be invaluable. It will reveal:
- Which of the big four fashion weeks generates the most buzz
- Where online chat about fashion week takes place
- Common trends and patterns in fashion week conversation
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