Knowledge, analysis and insight.

The experts here at Brandwatch are endlessly gathering intelligence from around the social web and, using our powerful tool, have produced a plethora of industry-leading reports.

Most of the things we put together are for our clients, but sometimes we like to share a little bit of the love with you likeable folk. Our selection presents insights from across a wide variety of topics and industries.

Holy bananas. @Brandwatch is ridiculous in the amount of information it provides. Mind blowing."
- @ellebetz

This nonprofit report seeks to uncover:

  • Online behaviors of leading nonprofits and their followers
  • Insight on how to evaluate performance and optimize social strategies
  • The capabilities of social listening in market research

In this report, we seek to explore:

  • Key challenges facing pharmaceutical companies in their forays into social listening
  • Benefits of social listening illustrated with reference to a number of case studies drawn from a selection of therapy areas

In this research report on moods and social media, we learn:

  • How reported happiness differs by location
  • How our expressions of happiness differ throughout the week
  • What life topics affect our happiness the most

In this report, we examine the social media behaviors of retail brands, including:

  • How brands behave on a daily basis
  • The performance of customer service teams
  • The ways that brands maintain a proactive presence online

We discuss the current social landscape and expert listening strategies for the consumer tech industry, including:

  • Brand loyalty – a thing of the past?
  • The role of the internet & inside the purchase process
  • Using data to ensure campaign success

We discuss the current social landscape and expert listening strategies for the food & beverage industry, including:

  • How to understand the market and consumers’ tastes through social media
  • The current trends and developments affecting businesses
  • Case studies on best-practices and crisis management

In this guide, we give you some insights on why Pinterest is valuable to brands and B2B companies, including:

  • Pros and cons of 9 big names in Pinterest analytics
  • Why you should be optimizing your Pinterest account
  • Simple, at-a-glance comparison charts

We examine social monitoring within the household goods and personal care sectors, focusing on:

  • The current challenges and opportunities in social media for everyday goods brands
  • Case studies on brands that have implemented successful social media strategies
  • Insights and practical tips on expert social listening, market research, and campaign monitoring

This report details the changes, challenges and opportunities facing the travel and hospitality industry, including:

  • How airlines can justify price premiums and boost brand reputation
  • What leading hotel and booking brands are doing to better understand and respond to user reviews
  • Which metrics marketers can use to measure their campaigns and ROI

We take a look at social media in the financial services world, examining:

  • The current challenges and opportunities within the financial sector with regard to social media
  • Five specific, practical ways financial brands can get ahead and advance their social media listening activities, with examples

We’ve compiled a report detailing exactly how both radio broadcasters and their audiences speak, engage and behave online, including:

  • What is it about radio that gets audiences talking?
  • Optimum times to engage with fans
  • The best techniques for using social media

Each year, we analyze how the world’s leading brands are using Twitter; for 2013, we analyzed 253 top brands from the US and UK to learn:

  • The type and frequency of activity brands engage in
  • Trends in Twitter usage among brands
  • The most popular tools brands use to tweet

We take five global retail brands and demonstrate the many ways a business can benefit from social media, beyond just marketing:

  • Kmart, Target, H&M, ASOS & Zappos analyzed
  • Six different use-cases illustrated
  • Multiple markets and languages covered

An example of how brands can evaluate the impact of their sponsorship deals via social media, focusing on the Barclays Premier League:

  • How visible were Barclays in Premier League buzz?
  • What global reach did they obtain?
  • What other value did the sponsorship add?

A study of the conversation and behaviour found on Twitter, analysing a large sample of randomly selected tweets to discover:

  • Top conversation topics on Twitter
  • How often brands are mentioned
  • Behavioural differences between genders

If you’re interested in, or work within, the fashion industry, this report will be invaluable. It will reveal:

  • Which of the big four fashion weeks generates the most buzz
  • Where online chat about fashion week takes place
  • Common trends and patterns in fashion week conversation