One piece of work we did for the latest release of Brandwatch was to add a ‘normalise’ option to our graphs. It was at times difficult to know, by looking at a graph, which variations in a brand’s number of mentions (or in its sentiment) where really meaningful. »
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It’s All Subjective Really
September 8th, 2008. Posted by Fabrice RetkowskyOne piece of work we did for the latest release of Brandwatch was to add a ‘normalise’ option to our graphs. It was at times difficult to know, by looking at a graph, which variations in a brand’s number of mentions (or in its sentiment) where really meaningful. »