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Threads

About Threads

Threads, Meta’s text-first social network, gives people and brands a place to share short-form updates and join timely, authentic conversations. As an official Meta partner, Brandwatch enables you to monitor owned content and brand mentions, analyze audience sentiment and engagement, and respond to comments, helping you understand conversations and build stronger community connections. Available for Threads business accounts linked to Instagram business accounts. 

In Our Products

Consumer Research

With Threads in Brandwatch Consumer Intelligence, you can effortlessly tap into relevant conversations and unfiltered audience sentiment for actionable consumer insights.

Explore Consumer Research

Engage

Monitor and participate in conversations on Threads straight from your unified inbox, making it easy for you and your team to grow your community and engagement.

Explore Engage

Listen

Monitor owned content and brand mentions on Threads alongside your other listening sources. Analyze sentiment, emotion, and engagement to understand audience reactions, uncover emerging conversations, and turn timely discussions into actionable insights. 

Explore Listen
Falcon.io is now part of Brandwatch.
You're in the right place!

Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.

Paladin is now Influence.
You're in the right place!

Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.