Being a marketer has never been so complex or challenging, but there is a clear path to success. Learn how to make customer experience your biggest competitive advantage.
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“By 2017, 89% of marketers expect customer experience to be their primary differentiator.” – Gartner
Your markets are more competitive. Your customers are more demanding. The number of touchpoints you manage increases every year.
Being a marketer has never been so complex or challenging, but there is a clear path to success.
Over the next few years, one factor will determine success in nearly every market—customer experience.
Existing customer?Log in to access your existing Falcon products and data via the login menu on the top right of the page.New customer?You'll find the former Falcon products under 'Social Media Management' if you go to 'Our Suite' in the navigation.
Brandwatch acquired Paladin in March 2022. It's now called Influence, which is part of Brandwatch's Social Media Management solution.Want to access your Paladin account?Use the login menu at the top right corner.