Brandwatch Blog Articles by Benjamin Schaefer

Benjamin Schaefer

Benjamin is a Junior Analyst for Brandwatch, based in the NYC office. He's very clever, and very tall.

277

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Benjamin Schaefer

Benjamin is a Junior Analyst for Brandwatch, based in the NYC office. He's very clever, and very tall.

277

Holiday Shopping Habits: Studying the Differences Between Moms and Dads

It was unsurprising to me in conducting the research for this post to see that historically most of the social discussion around holidays is among women, and moms in particular. Many of the moms I know manage the planning, shopping, cooking and gift wrapping associated with the holidays. Marketing messages this time of year are […] Read more

Research By Benjamin Schaefer on November 22nd 2017

Bumper Stickers & Social Data: How Trump and Clinton Supporters Measure Up

Bumper Stickers. They are the window to the driver’s soul, or at the very least to their opinions on mean people and why they brake. Read more

Research By Benjamin Schaefer on October 7th 2016

In-Depth Political Research: Understanding #tcot and #UniteBlue

Political discourse in America has become increasingly divisive over the past few years. Read more

Research By Benjamin Schaefer on July 20th 2016