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Published April 26th 2023

18 Social Media Holidays to Celebrate This May

Get some inspiration and ideas on holidays and events in May 2023 that you can add to your social media calendar.

May is just around the corner with its spring vibes and inspirational holidays to add to your social media calendars. 

We’ve put together the most exciting events and occasions for your brand to celebrate with your social media community during May.

May 1. May Day #MayDay

May 1. International Workers Day #IntWorkersDay

May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

May 4. World Password Day #WorldPasswordDay

May 5. Cinco de Mayo #CincoDeMayo

May 6. No Diet Day #NoDietDay

May 7. World Laughter Day #LaughterDay #WorldLaughterDay

May 9. Europe Day #EuropeDay

May 9. Lost Sock Memorial Day #LostSockMemorialDay

May 14. Mother’s Day #MothersDay

May 15. International Day of Families #FamilyDay

May 17. International Day Against Homophobia and Transphobia #IDAHOT

May 19. National Bike to Work Day #BTWD

May 25. National Wine Day #NationalWineDay

May 27. Sunscreen Day #NationalSunscreenDay

May 28. Hamburger Day #NationalHamburgerDay

May 29. Memorial Day #MemorialDay #MDW

Mental Health Awareness Month #MentalHealthAwarenessMonth

And to inspire you, here are some of our favorite brand posts in celebration of May’s social media holidays. 

May 1. May Day #MayDay

May Day is when we celebrate the beginning of springtime across many parts of the world. It’s a great opportunity to welcome the warmer weather and awaken nature on social media. Traditionally, it was celebrated with dancing, singing, feasting, and exchanging small gifts like flowers among friends.

May 1. International Workers Day #IntWorkersDay

International Workers Day is called Labour Day, a day when we respect all the efforts our teams and partners are making every day. It’s a great occasion to celebrate your colleagues on social media and beyond.

May 4. Star Wars Day #StarWarsDay & #Maythe4thBeWithYou

Attention Star Wars fans – May 4 is the day when the community organizes festivities around their favorite movie franchise Star Wars, so why not jump on the bandwagon and let your brand join the holiday celebrations on social?

May 4. World Password Day #WorldPasswordDay

Are you still using your birthdate or pet name as a password? It’s time to rethink it on May 4. It’s the day we recognize the importance of securing your private information via your passwords. Your brand can tap into the social media conversations around the occasion. Here is some inspiration for it:

May 5. Cinco de Mayo #CincoDeMayo

Does it make sense to tie your brand to some Mexican culture and fun for Cinco de Mayo? The holiday commemorates Mexico’s 1862 victory over the French Empire at the Battle of Pueblo and has turned into a celebration of Mexican-American culture.

Smirnoff challenged tequila and mezcal brands last Cinco de Mayo when two chefs – food blogger and cookbook author Esteban Castillo and pastry and dessert chef Jocelyn Delk Adams – created new recipes to pair with the brand’s products.

Here’s how Tostitos joined the holiday on social media and rode the momentum throughout the summer partnering with two Mexican stars, actor Danny Trejo and pop artist Sofia Reyes, in this multi-channel Fiesta Remix campaign.

May 6. No Diet Day #NoDietDay

A day dedicated to celebrating indulgence. Perhaps it makes sense to connect with your foodie audience on social media over No Diet Day?

May 7. World Laughter Day #LaughterDay #WorldLaughterDay

Hey, did I see a smile? Yes! We’re talking about one of the most fun days of the year: World Laughter Day. This day is celebrated on the first Sunday of May every year, so prepare your best smile and make your audience laugh a bit on May 7.

May 9. Europe Day #EuropeDay

It’s time to think about peace and unity in Europe. Congratulate your audiences in Europe and let them know you’re thinking of them.

May 9. Lost Sock Memorial Day #LostSockMemorialDay

Perhaps the most relatable holiday on the list. The Lost Sock Memorial Day was created in memory of all those single socks that magically disappeared from our lives, never to be found again. And brands don’t miss the opportunity to crack a joke on social media around the holiday.

May 14. Mother’s Day #MothersDay

Mother’s Day is a great time to honor all mothers and their importance in our families and society. It is celebrated on different dates, mainly throughout March and May — so make sure you check when your target audience celebrates!

Here are some examples to inspire you.

May 15. International Day of Families #FamilyDay

Every year on May 15, we come together with our loved ones to observe the International Day of Families. It was proclaimed by the UN General Assembly in 1993, bringing awareness to the importance of families in our communities. It is celebrated on social media with memorable posts by various brands.

May 17. International Day Against Homophobia and Transphobia #IDAHOT

Every year on May 17, we celebrate the LGBTQ+ community. Let’s see how brands embrace the holiday.

May 19. National Bike to Work Day #BTWD

The Bike to Work Day promotes bicycles as an enjoyable and healthy option for commuting to work. It’s a good day to show appreciation for nature and an active lifestyle on social media.

May 25. National Wine Day #NationalWineDay

It’s time to celebrate with all wine lovers. Perhaps you want to organize a special event if wine’s a topic that relates to your brand or congratulate your audience on the occasion on social media.

May 27. Sunscreen Day #NationalSunscreenDay

National Sunscreen Day reminds all beach lovers to stay protected while enjoying the sunbeams. Let’s see how brands and communities celebrate the holiday on social media.

May 28. Hamburger Day #NationalHamburgerDay

Hamburger Day is celebrated every year on May 28 and celebrates one of Americans’ favorite food. The iconic hamburger originates in Hamburg, Germany but marks a special date on the US calendar. Let’s see how brands and creators engage around it on social media.

May 29. Memorial Day #MemorialDay #MDW

Every last Monday in May, brands honor all people who gave their lives while fighting in the US Armed Forces.

Mental Health Awareness Month #MentalHealthAwarenessMonth

Mental Health Awareness Month began in the US in 1949 to remind us of the importance of our mental health. It’s a month focused on helping each other overcome obstacles and live our best lives. Are you ready to join the conversations on social media?

That’s a wrap!

It’s time to start planning your activities on social media around the social media holidays! 

If you are looking for more inspiration on events that can spice up your social media content, check out our Social Media Holiday Calendar 2023.

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