Brandwatch Blog Articles by Chris Owen

Chris Owen

@wonky_donky

Chris is a Director at global PR firm M&C Saatchi PR, looking after a variety of clients in the B2B and tech space. As well as regularly writing for a variety of titles, Chris finds time for books, vinyl, and Lego.

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Chris Owen

@wonky_donky

Chris is a Director at global PR firm M&C Saatchi PR, looking after a variety of clients in the B2B and tech space. As well as regularly writing for a variety of titles, Chris finds time for books, vinyl, and Lego.

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Industry Insider: There’s an App for That

Look, I drink a lot of coffee – I know that – but I don’t drink gigglewater, so I’m allowed to have at least one other vice beyond chocolate and flamin’ hot Monster Munch. As a result of this, (the coffee, not the Monster Munch), I have something approaching a dozen stamp cards from the […] Read more

Commentary By Chris Owen on October 6th 2016

Going Underground: On the Need for the Right Channel at the Right Time

Last night, having trundled up London’s Carnaby Street and played Dodge The Dawdling Tourist as I approached Oxford Circus tube, I took the escalator down to the platform and merrily boarded the carriage heading north to Marylebone, where I’d catch my train home. Except the tube didn’t stop at Marylebone. No, it slowed to a […] Read more

Commentary By Chris Owen on August 30th 2016

Industry Insider: The Price of Loyalty – Schemes Must Reward, Not Exploit

Just recently the Virgin team launched Virgin Red, a loyalty brand which will perhaps uniquely be a conduit for customers across a wide range of Virgin’s brands and services. Read more

Opinion By Chris Owen on July 5th 2016

Industry Opinion: Scale Shouldn’t Be a Barrier to Listening, and Acting, Properly

This might be the worst kept secret in Christendom, but I have a thing about customer service and brands treating us with respect when we deal with them. Read more

Opinion By Chris Owen on April 26th 2016

Industry Opinion: Don’t Hide Your Dirty Laundry in T&Cs

Earlier this week I had the delight of selling my phone to one of those online outfits that recycles them – I’ve used such sites before and always had the full value of the quote given by the companies concerned. Read more

Opinion By Chris Owen on April 6th 2016

Industry Opinion: As Twitter Turns 10, Here’s How I’d Monetize It

Monetization issues refuse to leave Twitter alone. Read more

Opinion By Chris Owen on March 22nd 2016

Industry Opinion: Acknowledging Faults Is an Important Step in Building Trust

As social platforms have evolved to give customers and consumers previously unwarranted access to brands – and perhaps more importantly access to complaining about brands publicly; so has the need grown for comms teams to handle direct relationships properly, swiftly, and appropriately.  Read more

Opinion By Chris Owen on March 8th 2016

Industry Opinion: Is Google Hands Free a Step Back to Less Secure Times?

Google has announced today that it is to trial ‘Hands Free’, a scheme whereby payment can be made through a user’s mobile without it having to leave their pocket. Read more

Opinion By Chris Owen on March 3rd 2016

Industry Opinion: If You’re Going to Build an Ecosystem, See it Through

I like coffee. I drink it a lot – having spent my twenties trying to drink the world’s supply of rubbish lager and red wine, coffee has proven a far safer alternative for the last six-plus years of sobriety. Read more

Opinion By Chris Owen on Feburary 8th 2016