Brandwatch Blog Articles by Marcus Beard

Marcus Beard

@marcusbeard

Marcus is an analyst, journalist, and can often be found making videos on anything from the coffee-drinking habits of Twitter, to how to make scrambled eggs. He enjoys ghosts, Kafka and playing for his local basketball team.

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Marcus Beard

@marcusbeard

Marcus is an analyst, journalist, and can often be found making videos on anything from the coffee-drinking habits of Twitter, to how to make scrambled eggs. He enjoys ghosts, Kafka and playing for his local basketball team.

131

React: On Identity, Anonymity and Social Inclusion

How people identify online has changed as the way we communicate inches towards maturity. Back in the day, you were only as good as your domain name – and perhaps a ‘made by Dave’ gif underneath a hit counter. Read more

Entertainment By Marcus Beard on November 6th 2015

React: Learn To Love Twitter’s ‘Hearts’ and ‘Likes’

Even the smallest of changes can be met with inconceivably large backlashes. Huge groups of people can be stubborn. They get set into ideas and conventions after a few months of interacting with something. When you try to alter something in the space they know and love, they’ll lash out. Read more

Entertainment By Marcus Beard on November 4th 2015

React: How Londoners Reacted to The Great Fog of November 1st

On the morning of the first of November, there’s always a strange feeling coating city streets. Read more

Trending By Marcus Beard on November 3rd 2015

React: Social Media Calls Who’s Going to be Next to Play James Bond

Fancy drinks. Fast cars. Expensive gadgets. Murdering innocents (and bad guys, of course). Read more

Entertainment By Marcus Beard on October 26th 2015

React: It’s Official, Twitter Loves Star Wars

Somewhere out there, millions of movie fans sat silent and stared at their screens for exactly 155 seconds. Read more

Entertainment By Marcus Beard on October 22nd 2015

React: Spotify Wounds Apple Music After Free Trial, But The War’s Not Over

If you’ve got an iPhone – or bought one in the last month – you’ve probably tried out Apple Music. Read more

Brands By Marcus Beard on October 19th 2015

Paris Fashion Week: Chanel, Luxury Fashion, and a Social Tour de Force

As soon as we’ve finished with London Fashion Week, a whole different set of haute couture and ready-to-wear threads strut along a catwalk in a different city. Read more

Trending By Marcus Beard on October 13th 2015

React: How 12,000 People Responded to Apple’s New OS X

Too much time is dedicated to dismissing notifications saying “install important updates” in an average work day. Read more

Topic Analysis By Marcus Beard on October 7th 2015

React: A Short History of Peeple

Famous ‘a-ha’ moments in tech startup don’t happen as often as you’d think. That ‘does she have a boyfriend‘ moment from the social network didn’t actually take place. Read more

Topic Analysis By Marcus Beard on October 1st 2015

React: Why Thousands of Tweeters Love and Hate iOS 9

There’s a surprising number of Apple hardware and software launches that haven’t gone well. ‘Antennagate’ in 2010 forced Steve Jobs to call a press conference, offering free cases to all iPhone 4 buyers. Read more