Brandwatch Blog Articles by Michelle Goodall

Michelle Goodall


5 Ways to Navigate Social Media Influencer Marketing

Social media influence marketing is one of the hot topics in marketing right now. Campaigns are scrutinized, and questions are being asked about whether it’s worth the investment. It was definitely one of the big themes at the Festival of Marketing this year. I presented workshops over the two days, exploring the role of social media influencer marketing within digital […] Read more