Brandwatch
Does Better Design Lead to More Conversions? Here’s the Science Behind It
Customers are quite judgmental when it comes to web design. In fact, it only takes a few seconds on your webpage for them to decide to stay or leave. For an ecommerce business, those few seconds are invaluable. It’s very … Read more
What Do Your Customers Want in Exchange for Their Data?
As identify theft and other forms of cyber-crime continue to capture headlines, digital media audience members are increasingly vigilant about their privacy, which represents new challenges for brand marketers. Acquiring email addresses and building a list of opt-ins represents the … Read more
How to Infuse Social Media Marketing into Your Buyer’s Journey
Over the last few years, social media has taken a tremendously important role in how we consume information. However, for businesses, achieving success in this field has turned out to be a tricky task, to say the least. In fact, … Read more
Ask an Expert: 3 B2B Content Marketing Trends Set to Rule in 2017
2016 has been an amazing year for content marketers. In fact, recent studies indicate that companies have been able to generate higher number of leads in terms of quality and quantity by leveraging content marketing. Moreover, about 41 percent of … Read more