Brandwatch Blog Articles by Pratik Dholakiya

Pratik Dholakiya


Does Better Design Lead to More Conversions? Here’s the Science Behind It

Customers are quite judgmental when it comes to web design. In fact, it only takes a few seconds on your webpage for them to decide to stay or leave. For an ecommerce business, those few seconds are invaluable. It’s very likely that you took time and care to create your flagship products or service. Be […] Read more

Marketing By Pratik Dholakiya on September 28th 2017

What Do Your Customers Want in Exchange for Their Data?

As identify theft and other forms of cyber-crime continue to capture headlines, digital media audience members are increasingly vigilant about their privacy, which represents new challenges for brand marketers. Acquiring email addresses and building a list of opt-ins represents the ultimate goal of just about any web-based business; however, the struggle to acquire these data […] Read more

Opinion By Pratik Dholakiya on July 7th 2017

How to Infuse Social Media Marketing into Your Buyer’s Journey

Over the last few years, social media has taken a tremendously important role in how we consume information. However, for businesses, achieving success in this field has turned out to be a tricky task, to say the least. In fact, a CMO survey found that 41.5 percent of marketers haven’t been able to show the […] Read more

Ask an Expert: 3 B2B Content Marketing Trends Set to Rule in 2017

2016 has been an amazing year for content marketers. In fact, recent studies indicate that companies have been able to generate higher number of leads in terms of quality and quantity by leveraging content marketing. Moreover, about 41 percent of businesses that leverage content marketing agreed that their brand awareness improved significantly.   However, things […] Read more

Marketing By Pratik Dholakiya on December 21st 2016